Customer involvement and perceptions: The moderating role of customer co-production

Journal of Retailing and Consumer Services

Volumn 18, Issue 4, 2011, Pages 271-277

  Cheung, Millissa F Y ^a   To, W M ^b  

^a HONG KONG SHUE YAN UNIVERSITY   (Hong Kong)

^b MACAO POLYTECHNIC INSTITUTE   (Macao)

Author keywords

Co production; Customer involvement; Perceived service performance

Indexed keywords

BANKING; HIERARCHICAL SYSTEM; PERCEPTION; PERFORMANCE ASSESSMENT; REGRESSION ANALYSIS;

CHINA;

EID: 79957567670     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.12.011     Document Type: Article

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