To book or not to book: The role of hotel web site heuristics

Journal of Services Marketing

Volumn 25, Issue 2, 2011, Pages 134-148

  Phelan, Kelly Virginia ^a   Christodoulidou, Natasa ^b   Countryman, Cary C ^c   Kistner, Leonard J ^d  

^a TEXAS TECH UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c BRIGHAM YOUNG UNIVERSITY HAWAII   (United States)

^d MIDDLE GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Buying behaviour; Hotels; Reservation computer systems; United States of America; Web sites

Indexed keywords

EID: 79955611199     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111119859     Document Type: Article

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