Personality association as an instrument of place branding: Possibilities and pitfalls

Towards Effective Place Brand Management: Branding European Cities and Regions

Volumn , Issue , 2010, Pages 222-233

  Ashworth, Gregory ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

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EID: 79954594875     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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