Brand managers' relations with industrial service providers in pharmaceutical and other companies

Journal of Business and Industrial Marketing

Volumn 14, Issue 3-4, 1999, Pages 229-247

  Panigyrakis, George G ^a   Veloutsou, Cleopatra ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b Department of Economics Finance and Accounting   (United Kingdom)

Author keywords

Brands; Business to business marketing; Greece; Pharmaceuticals; Product management; Professional services

Indexed keywords

EID: 0442313173     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910272256     Document Type: Article

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