How to improve product management effectiveness

Industrial Marketing Management

Volumn 25, Issue 1, 1996, Pages 47-58

  Murphy, William H ^a   Gorchels, Linda ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0029685771     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(95)00063-1     Document Type: Article

References (20)

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3. 3. Clark, Kim B., Fujimoto, Takahiro, The Power of Product Integrity, Harvard Business Review 114-115 (November-December 1990).
4. 4. Clewett, Richard M., and Stasch, Stanley F., Shifting Role of the Product Manager, Harvard Business Review 53, 65-73 (January-February 1975).
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13. 13. Low, George S., and Fullerton, Ronald A., Brands, Brand Management and the Brand Manager System: A Critical-Historical Evaluation, Journal of Marketing Research 31, 173-190 (May 1994).
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16. 16. Morein, Joseph A., Shift from Brand to Product Line Marketing, Harvard Business Review 53, 56-64 (September-October 1975).
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