WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

Expert Systems with Applications

Volumn 38, Issue 8, 2011, Pages 10606-10613

  Li, Shuliang ^a   Zheng Li, Jim ^b   He, Hong ^c   Ward, Philippa ^d   Davies, Barry J ^d  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

^c UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^d Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Decision support system; Digital marketing strategy; Knowledge automation; On line fuzzy logic; On line simulation; Web based expert system; World Wide Web

Indexed keywords

DIGITAL MARKETING STRATEGY; KNOWLEDGE AUTOMATION; ON-LINE FUZZY LOGIC; ONLINE SIMULATION; WEB BASED EXPERT SYSTEM;

ARTIFICIAL INTELLIGENCE; AUTOMATION; COMPUTER SIMULATION; DECISION MAKING; DECISION SUPPORT SYSTEMS; DECISION THEORY; EXPERT SYSTEMS; FUZZY LOGIC; FUZZY SYSTEMS; MONTE CARLO METHODS; STRATEGIC PLANNING; WORLD WIDE WEB;

MARKETING;

EID: 79953677445     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.02.128     Document Type: Article

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