Webinternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning

Expert Systems with Applications

Volumn 37, Issue 10, 2010, Pages 7094-7100

  Li, Shuliang ^a   Li, Jim Zheng ^b  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Expert system; Fuzzy logic; International marketing planning; Web knowledge automation; Web based hybrid intelligent system; World wide web

Indexed keywords

AUTOMATION; COMMERCE; DECISION MAKING; DECISION SUPPORT SYSTEMS; EXPERT SYSTEMS; FUZZY INFERENCE; FUZZY LOGIC; FUZZY RULES; INTELLIGENT SYSTEMS; WEB CRAWLER; WEBSITES; WORLD WIDE WEB;

DECISION AIDS; EVALUATION RESULTS; HYBRID INTELLIGENT SYSTEM; INTELLIGENT SOFTWARE SYSTEMS; INTERNATIONAL MARKETING; ONLINE DATABASE; THEORETICAL FRAMEWORK; WEB-BASED APPROACH;

MARKETING;

EID: 79953702885     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.03.007     Document Type: Article

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