A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system

Expert Systems with Applications

Volumn 29, Issue 2, 2005, Pages 393-400

  Li, Shuliang ^a  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

Author keywords

Decision support system; Group Delphi; Marketing strategy; Strategic planning; Web based expert system; World Wide Web

Indexed keywords

COMPUTER ARCHITECTURE; DECISION MAKING; DECISION SUPPORT SYSTEMS; EXPERT SYSTEMS; INTRANETS; MARKETING; MATHEMATICAL MODELS; WORLD WIDE WEB;

CLIENT-SERVER ARCHITECTURE; GROUP DELHI; MARKETING STRATEGY; WEB-BASED EXPERT SYSTEMS;

STRATEGIC PLANNING;

EID: 22144477578     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.04.018     Document Type: Article

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