A web-enabled intelligent approach towards digital marketing planning: The integrated system and its effectiveness

Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science, ACACOS '10

Volumn , Issue , 2010, Pages 17-22

  Li, Shuliang ^a   Li, Jim Zheng ^b   He, Hong ^c  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

^c UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Digital marketing strategy; Expert system; Fuzzy logic; Monte Carlo simulation; Web based decision support systems; World wide web

Indexed keywords

DIGITAL MARKETING; HYBRID INTELLIGENT APPROACH; IF-THEN RULES; INTEGRATED SYSTEMS; MONTE CARLO SIMULATION; ONLINE SIMULATION; WEB DATABASE; WEB-BASED DECISION SUPPORT SYSTEMS;

ARTIFICIAL INTELLIGENCE; COMPUTER SIMULATION; DECISION MAKING; DECISION SUPPORT SYSTEMS; DECISION THEORY; EXPERT SYSTEMS; FUZZY LOGIC; FUZZY SYSTEMS; INTEGRATED CONTROL; INTEGRATED OPTICS; MONTE CARLO METHODS; STRATEGIC PLANNING; WORLD WIDE WEB;

MARKETING;

EID: 79952558526     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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