Best-worst scaling approach to predict customer choice for 3PL services

Journal of Business Logistics

Volumn 32, Issue 2, 2011, Pages 139-152

  Coltman, Tim R ^a   Devinney, Timothy M ^b   Keating, Byron W ^c  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c UNIVERSITY OF CANBERRA   (Australia)

Author keywords

Best worst scaling; Customer demand structures; Third party logistics

Indexed keywords

EID: 79953211032     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1111/j.2158-1592.2011.01012.x     Document Type: Article

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