Designing solutions around customer network identity goals

Journal of Marketing

Volumn 75, Issue 2, 2011, Pages 36-54

  Epp, Amber M ^a   Price, Linda L ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b NONE

Author keywords

Customer networks; Family decision making; Identity goals; Solutions; Value cocreation

Indexed keywords

EID: 79952330546     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.2.36     Document Type: Article

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