Spoiled for choice: Consumer confusion in internet-based mass customization

Innovative Marketing

Volumn 3, Issue 3, 2007, Pages 7-18

  Matzler, Kurt ^a   Waiguny, Martin ^b   Füller, Johann ^c  

^a JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

^b UNIVERSITY OF KLAGENFURT   (Austria)

^c UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Configuration tools; Consumer confusion; Coping strategies; Mass customisation; Product knowledge; Usability

Indexed keywords

EID: 58149189799     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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