Beyond marketing panaceas: In praise of societing

Critical Marketing: Defining the Field

Volumn , Issue , 2012, Pages 85-98

  Badot, Olivier ^a,b,c   Bucci, Ampelio ^d   Cova, Bernard ^e,f  

^a ESCP EUROPE   (France)

^b UNIVERSITÉ DE CAEN   (France)

^c UNIVERSITY OF OTTAWA   (Canada)

^d MIES ^*  (Italy)

^e KEDGE BUSINESS SCHOOL   (France)

^f BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79951519208     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549767     Document Type: Chapter

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