Application of destination brand molecule on destination image and brand perception: An exploratory study

Tourism

Volumn 58, Issue 4, 2010, Pages 339-360

  Ivanov, Stanislav H ^a   Ilium, Steven F ^b   Liang, Yating ^b  

^a VARNA UNIVERSITY OF MANAGEMENT   (Bulgaria)

^b MISSOURI STATE UNIVERSITY   (United States)

Author keywords

Brand molecule; Concept maps; Destination branding; Destination image; Las Vegas; USA

Indexed keywords

EID: 79551673819     PISSN: 13327461     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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