Applying city perception analysis (cpa) for destination positioning decisions

Management Science Applications in Tourism and Hospitality

Volumn , Issue , 2014, Pages 99-111

  Dolnicar, Sara ^a   Grabler, Klaus ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b MANOVA Market Research and Consulting   (Austria)

Author keywords

City image analysis; Perceptual charting; Positioning

Indexed keywords

EID: 34547198819     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315782478     Document Type: Chapter

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