Nonconscious effects of peculiar beliefs on consumer psychology and choice

Journal of Consumer Psychology

Volumn 21, Issue 1, 2011, Pages 101-111

  Kramer, Thomas ^a,b   Block, Lauren ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b Department of Marketing and International Business ^*  (United States)

Author keywords

Magical thinking; Nonconscious processing; Peculiar beliefs; Superstition

Indexed keywords

EID: 79551474680     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.09.009     Document Type: Article

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