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Volumn 37, Issue 2, 2009, Pages 161-169

The effect of superstitious beliefs on performance expectations

Author keywords

Consumer behavior; Irrational beliefs; Performance expectations; Superstition

Indexed keywords


EID: 64549155765     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0116-y     Document Type: Article
Times cited : (91)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.