Relationship marketing in the casino industry

Journal of Vacation Marketing

Volumn 17, Issue 1, 2011, Pages 51-63

  Prentice, Catherine ^a   King, Brian ^b  

^a CHARLES STURT UNIVERSITY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

casino frontline employees; casino high end market; relationship marketing; relationship selling behaviours; service performance

Indexed keywords

EID: 79251518981     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766710391135     Document Type: Article

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