Pull-and-suck effects in Taiwan mobile phone subscribers switching intentions

Telecommunications Policy

Volumn 35, Issue 2, 2011, Pages 128-140

  Chuang, Yi Fei ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Alternative attractiveness; Habits; Pull effects; Suck effects; Switching intention

Indexed keywords

ALTERNATIVE ATTRACTIVENESS; HABITS; PULL EFFECTS; SUCK EFFECTS; SWITCHING INTENTION;

MATHEMATICAL MODELS; MOBILE PHONES; MOBILE TELECOMMUNICATION SYSTEMS; SWITCHING; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS;

CELLULAR TELEPHONE SYSTEMS;

EID: 78651397444     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2010.12.003     Document Type: Article

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