Forecasting customer switching intention in mobile service: An exploratory study of predictive factors in mobile number portability

Technological Forecasting and Social Change

Volumn 75, Issue 6, 2008, Pages 854-874

  Shin, Dong Hee ^a   Kim, Won Yong ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Ewha Womans University   (South Korea)

Author keywords

Mobile number portability; Structural equation modeling; Switching barrier; Switching behavior

Indexed keywords

CUSTOMER SATISFACTION; FOOD PROCESSING; MARKETING; MATHEMATICAL MODELS; MODAL ANALYSIS; NUMERICAL ANALYSIS; QUALITY ASSURANCE; RELIABILITY; RELIABILITY ANALYSIS; STRUCTURAL ANALYSIS;

CAUSAL MODELLING; CONFIRMATORY FACTOR ANALYSIS; ELSEVIER (CO); EXPLORATORY STUDIES; LOGISTIC REGRESSION (LR); MEASUREMENT MODELS; MOBILE MARKETS; MOBILE SERVICES; NUMBER PORTABILITY; PREDICTIVE FACTORS; STRUCTURAL EQUATION MODELING (SEM); SWITCHING COSTS;

SWITCHING;

FACTOR ANALYSIS; FORECASTING METHOD; MOBILE COMMUNICATION; MODELING; REGRESSION ANALYSIS;

NORTH AMERICA; UNITED STATES;

EID: 45849091537     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2007.05.001     Document Type: Article

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