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Volumn 15, Issue 2, 2010, Pages 47-78

A comprehensive model of perceived risk of E-commerce transactions

Author keywords

B2C commerce; consumer risks; perceived risk; risk dimensions; risk events; risk measures; risk reducing IT; transaction risk

Indexed keywords


EID: 78651386247     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150202     Document Type: Article
Times cited : (150)

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