Investigation on the model of consumers' perceived risk-integrated viewpoint

Expert Systems with Applications

Volumn 34, Issue 2, 2008, Pages 977-988

  Lin, Wen Bao ^a  

^a NATIONAL FORMOSA UNIVERSITY   (Taiwan)

Author keywords

Emotion of consumer; Perceived risk; Service involvement

Indexed keywords

FUZZY NEURAL NETWORKS; PURCHASING; RISK ANALYSIS; TAIWAN;

PERCEIVED RISK; QUESTIONNAIRES; SERVICE QUALITY; TRAVEL AGENCY;

CONSUMER PRODUCTS;

EID: 36148977985     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.10.042     Document Type: Article

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