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Volumn 6484 LNCS, Issue , 2010, Pages 523-530

Discrete strategies in keyword auctions and their inefficiency for locally aware bidders

Author keywords

[No Author keywords available]

Indexed keywords

AUCTION MECHANISMS; BEST RESPONSE; BIDDING STRATEGY; DISCRETIZATIONS; EXPERIMENTAL EVALUATION; LOCAL INFORMATION; PURE NASH EQUILIBRIUM; SOCIAL COST; STABLE CONFIGURATION; STRATEGY SPACE;

EID: 78650924754     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-17572-5_46     Document Type: Conference Paper
Times cited : (11)

References (13)
  • 2
    • 84901711735 scopus 로고    scopus 로고
    • Antisocial Agents and Vickrey Auctions
    • Meyer, J.-J.C., Tambe, M. (eds.) ATAL 2001. Springer, Heidelberg
    • Brandt, F., Weiß, G.: Antisocial Agents and Vickrey Auctions. In: Meyer, J.-J.C., Tambe, M. (eds.) ATAL 2001. LNCS (LNAI), vol. 2333, pp. 335-347. Springer, Heidelberg (2002)
    • (2002) LNCS (LNAI) , vol.2333 , pp. 335-347
    • Brandt, F.1    Weiß, G.2
  • 4
    • 35448949581 scopus 로고    scopus 로고
    • Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
    • Edelman, B., Ostrovsky, M., Schwartz, M.: Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review 97(1), 242-259 (2007)
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwartz, M.3
  • 5
    • 57349131789 scopus 로고    scopus 로고
    • Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms
    • Feng, J., Bhargava, H.K., Pennock, D.M.: Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. INFORMS Journal on Computing 19(1), 137-148 (2007)
    • (2007) INFORMS Journal on Computing , vol.19 , Issue.1 , pp. 137-148
    • Feng, J.1    Bhargava, H.K.2    Pennock, D.M.3
  • 7
    • 33748698027 scopus 로고    scopus 로고
    • An analysis of alternative slot auction designs for sponsored search
    • Feigenbaum, J., Chuang, J.C.I., Pennock, D.M. (eds.) ACM, New York
    • Lahaie, S.: An analysis of alternative slot auction designs for sponsored search. In: Feigenbaum, J., Chuang, J.C.I., Pennock, D.M. (eds.) Proceedings of the 7th ACM Conference on Electronic Commerce (EC), pp. 218-227. ACM, New York (2006)
    • (2006) Proceedings of the 7th ACM Conference on Electronic Commerce (EC) , pp. 218-227
    • Lahaie, S.1
  • 9
    • 38449099498 scopus 로고    scopus 로고
    • Cooperative or Vindictive: Bidding strategies in Sponsored Search Auction
    • Deng, X., Graham, F.C. (eds.) WINE 2007. Springer, Heidelberg
    • Liang, L., Qi, Q.: Cooperative or Vindictive: Bidding strategies in Sponsored Search Auction. In: Deng, X., Graham, F.C. (eds.) WINE 2007. LNCS, vol. 4858, pp. 167-178. Springer, Heidelberg (2007)
    • (2007) LNCS , vol.4858 , pp. 167-178
    • Liang, L.1    Qi, Q.2
  • 12
    • 38449100139 scopus 로고    scopus 로고
    • Equilibrium analysis of dynamic bidding in sponsored search auctions
    • Deng, X., Graham, F.C. (eds.) WINE 2007. Springer, Heidelberg
    • Vorobeychik, Y., Reeves, D.M.: Equilibrium analysis of dynamic bidding in sponsored search auctions. In: Deng, X., Graham, F.C. (eds.) WINE 2007. LNCS, vol. 4858, pp. 155-166. Springer, Heidelberg (2007)
    • (2007) LNCS , vol.4858 , pp. 155-166
    • Vorobeychik, Y.1    Reeves, D.M.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.