The value of location in keyword auctions

Electronic Commerce Research and Applications

Volumn 9, Issue 2, 2010, Pages 160-170

  Naldi, Maurizio ^a   D'Acquisto, Giuseppe ^b   Italiano, Giuseppe Francesco ^a  

^a UNIVERSITY OF ROME TOR VERGATA   (Italy)

^b Garante Per la Protezione dei Dati Personali   (Italy)

Author keywords

Advertising; Auctions; Keywords; Search engines; Sponsored search

Indexed keywords

A-MONOTONE; ADVERTISING; EXPECTED PROFITS; LOWER COST; ORDER STATISTICS; SIMULATION RESULT; SLOT ASSIGNMENT;

COSTS; ECONOMICS; INFORMATION RETRIEVAL; PROFITABILITY; SEARCH ENGINES; WORLD WIDE WEB;

COMMERCE;

EID: 77949917973     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.09.002     Document Type: Article

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