Greedy bidding strategies for keyword auctions

EC'07 - Proceedings of the Eighth Annual Conference on Electronic Commerce

Volumn , Issue , 2007, Pages 262-271

  Cary, Matthew ^a   Das, Aparna ^b   Edelman, Ben ^c   Giotis, Ioannis ^a   Heimerl, Kurtis ^a   Karlin, Anna R ^a   Mathieu, Claire ^b   Schwarz, Michael ^c  

^a UNIVERSITY OF WASHINGTON   (United States)

^b BROWN UNIVERSITY   (United States)

^c YAHOO RESEARCH   (United States)

Author keywords

Bidding strategies; Keyword auctions

Indexed keywords

BALANCED BIDDING STRATEGY (BB); KEYWORD AUCTIONS; ROBUSTNESS PROPERTIES; THEORETICAL RESULTS;

CONVERGENCE OF NUMERICAL METHODS; COST EFFECTIVENESS; MATHEMATICAL MODELS; SECURITY OF DATA; WEBSITES;

ELECTRONIC COMMERCE;

EID: 36448941820     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1250910.1250949     Document Type: Conference Paper

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