Equilibrium analysis of dynamic bidding in sponsored search auctions

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4858 LNCS, Issue , 2007, Pages 155-166

  Vorobeychik, Yevgeniy ^a   Reeves, Daniel M ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

GAME THEORY; INFORMATION ANALYSIS;

DYNAMIC BIDDING; EQUILIBRIUM ANALYSIS; SEARCH AUCTIONS;

SEARCH ENGINES;

EID: 38449100139     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-77105-0_17     Document Type: Conference Paper

References (9)

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