Cooperative or vindictive: Bidding strategies in sponsored search auction

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4858 LNCS, Issue , 2007, Pages 167-178

  Liang, Li ^a   Qi, Qi ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

ECONOMIC ANALYSIS; STRATEGIC PLANNING;

BIDDING STRATEGIES; DYNAMIC MANIPULATION; ECONOMIC STABILITY; NASH EQUILIBRIUM; SEARCH AUCTION;

SEARCH ENGINES;

EID: 38449099498     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-77105-0_18     Document Type: Conference Paper

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