Incorporating both positive and negative association rules into the analysis of outbound tourism in Hong Kong

Journal of Travel and Tourism Marketing

Volumn 27, Issue 8, 2010, Pages 812-828

  Li, Gang ^a   Law, Rob ^b   Rong, Jia ^a   Vu, Huy Quan ^a  

^a DEAKIN UNIVERSITY   (Australia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Association Rules; Contrast Analysis; Data Mining; Hong Kong; Machine Learning; Outbound Tourism

Indexed keywords

EID: 78650107089     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.527248     Document Type: Article

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