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Volumn 18, Issue 2, 2007, Pages 334-342

Profiling a domestic tourism market by means of association rule mining

Author keywords

[No Author keywords available]

Indexed keywords

DECISION SUPPORT SYSTEM; MARKETING; TOURISM MARKET;

EID: 36849074159     PISSN: 13032917     EISSN: None     Source Type: Journal    
DOI: 10.1080/13032917.2007.9687209     Document Type: Article
Times cited : (19)

References (15)
  • 1
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    • On the Complexity of Inducing Categorical and Quantitative Association Rules
    • Angiulli, F., lanni, G. and Palopoli, L. (2004). On the Complexity of Inducing Categorical and Quantitative Association Rules, Theoretical Computer Science, 314(1): 217-249.
    • (2004) Theoretical Computer Science , vol.314 , Issue.1 , pp. 217-249
    • Angiulli, F.1    lanni, G.2    Palopoli, L.3
  • 2
    • 0035924010 scopus 로고    scopus 로고
    • Business Data: A Machine Learning Perspective
    • Bose, I. and Mahapatra, R.K. (2001). Business Data: A Machine Learning Perspective, Informatiom and Management, 39(3): 211-225.
    • (2001) Informatiom and Management , vol.39 , Issue.3 , pp. 211-225
    • Bose, I.1    Mahapatra, R.K.2
  • 3
    • 2442699339 scopus 로고    scopus 로고
    • Multi-objective Rule Mining Using Genetic Algorithms
    • Ghosh, A. and Nath, B. (2004). Multi-objective Rule Mining Using Genetic Algorithms, Information Sciences, 163(1-3): 123 -133.
    • (2004) Information Sciences , vol.163 , Issue.1-3 , pp. 123-133
    • Ghosh, A.1    Nath, B.2
  • 4
    • 36849044167 scopus 로고    scopus 로고
    • Introduction
    • M. Berthold and D.J. Hand Eds, Berlin: Springer
    • Hand, D. J. (2003). Introduction. In M. Berthold and D.J. Hand (Eds.), Intelligent Data Analysis (pp. 1-15). Berlin: Springer.
    • (2003) Intelligent Data Analysis , pp. 1-15
    • Hand, D.J.1
  • 5
    • 27144538611 scopus 로고    scopus 로고
    • The Application and Effectiveness of a Multi-objective Metaheuristic Algorithm for Partial Classification
    • Iglesia, B., Richards, G., Philpott, M.S. and Rayward-Smith, VJ. (2006). The Application and Effectiveness of a Multi-objective Metaheuristic Algorithm for Partial Classification, European Journal of Operational Research, 169(3): 898-917.
    • (2006) European Journal of Operational Research , vol.169 , Issue.3 , pp. 898-917
    • Iglesia, B.1    Richards, G.2    Philpott, M.S.3    Rayward-Smith, V.J.4
  • 6
    • 0033875669 scopus 로고    scopus 로고
    • A Group-based Inference Approach to Customized Marketing on the Web-integrating Clustering and Association Rules Techniques
    • 4-7 January. USA: Maui
    • Lai, H. and Yang, T.C. (2000). A Group-based Inference Approach to Customized Marketing on the Web-integrating Clustering and Association Rules Techniques, Proceedings of the 33rd Hawaii International Conference on System Sciences, 4-7 January. USA: Maui.
    • (2000) Proceedings of the 33rd Hawaii International Conference on System Sciences
    • Lai, H.1    Yang, T.C.2
  • 8
    • 36849049773 scopus 로고    scopus 로고
    • Mining Customer Knowledge for Product Line and Brand Extension in Retailing
    • In Press
    • Liao, S.H., Chen, C.M. and Wu, C.H. (2007). Mining Customer Knowledge for Product Line and Brand Extension in Retailing, Expert Systems with Applications, In Press.
    • (2007) Expert Systems with Applications
    • Liao, S.H.1    Chen, C.M.2    Wu, C.H.3
  • 9
    • 34250190497 scopus 로고    scopus 로고
    • Integrating Intelligent Systems into Marketing to Support Market Segmentation Decisions
    • McKechnie, S. (2006). Integrating Intelligent Systems into Marketing to Support Market Segmentation Decisions, Intelligent Systems in Accounting, Finance and Management, 14(3): 117-127.
    • (2006) Intelligent Systems in Accounting, Finance and Management , vol.14 , Issue.3 , pp. 117-127
    • McKechnie, S.1
  • 11
    • 33846039311 scopus 로고    scopus 로고
    • A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns
    • Reutterer, T. Mild, A., Natter, M. and Taudes, A. (2006). A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns, Journal of Interactive Marketing, 20(3-4): 43-57.
    • (2006) Journal of Interactive Marketing , vol.20 , Issue.3-4 , pp. 43-57
    • Reutterer, T.1    Mild, A.2    Natter, M.3    Taudes, A.4
  • 13
    • 0035476841 scopus 로고    scopus 로고
    • Mining the Change of Customer Behavior in an Internet Shopping Mall
    • Song, H.S., Kim, J.K. and Kim, S.H. (2001). Mining the Change of Customer Behavior in an Internet Shopping Mall, Expert Systems with Applications, 21(3): 157-168.
    • (2001) Expert Systems with Applications , vol.21 , Issue.3 , pp. 157-168
    • Song, H.S.1    Kim, J.K.2    Kim, S.H.3
  • 15
    • 23944511670 scopus 로고    scopus 로고
    • Mining Customer Value: From Association Rules to Direct Marketing
    • Wang, K., Zhou, S., Yang, Q. and Yeung, J.M.S. (2005). Mining Customer Value: from Association Rules to Direct Marketing, Data Mining and Knowledge Discovery, 11(1): 57-79.
    • (2005) Data Mining and Knowledge Discovery , vol.11 , Issue.1 , pp. 57-79
    • Wang, K.1    Zhou, S.2    Yang, Q.3    Yeung, J.M.S.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.