How food ads communicate 'health' with children: A content analysis of korean television commercials

Asian Journal of Communication

Volumn 20, Issue 4, 2010, Pages 456-476

  Moon, Young Sook ^a  

^a Hanyang University   (South Korea)

Author keywords

Children; Food advertising; Health claims; Korea; Persuasive appeals

Indexed keywords

EID: 78649966708     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2010.496858     Document Type: Article

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