Linking travel motivation, tourist self-image and destination brand personality

Journal of Travel and Tourism Marketing

Volumn 22, Issue 2, 2007, Pages 45-59

  Murphy, Laurie ^a   Benckendorff, Pierre ^a   Moscardo, Gianna ^a  

^a JAMES COOK UNIVERSITY   (Australia)

Author keywords

Brand personality; Destination branding; Motives; Needs; Satisfaction; Self congruity

Indexed keywords

EID: 36649012996     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v22n02_04     Document Type: Article

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