Alternative models of trustworthiness of service providers

Journal of Global Marketing

Volumn 23, Issue 5, 2010, Pages 371-386

  Roy, Sanjit Kumar ^a   Shekhar, Vaibhav ^a  

^a IFHE UNIVERSITY   (India)

Author keywords

Competing models; Indian retail banks; Second order confirmatory factor analysis; Trustworthiness

Indexed keywords

EID: 78549277794     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2010.521111     Document Type: Article

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