Student-university relationships and reputation: A study of the links between key factors fostering students' supportive behavioral intentions towards their university

Higher Education

Volumn 57, Issue 6, 2009, Pages 787-811

  Sung, Minjung ^a   Yang, Sung Un ^b  

^a Chung Ang University   (South Korea)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

Behavioral intention; Communication; Donation; Educational experience; Relationship; Reputation; University

Indexed keywords

EID: 67349263026     PISSN: 00181560     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10734-008-9176-7     Document Type: Article

References (111)

1. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). New York: Springer-Verlag.
2. Ajzen, I. (1987). Attitudes, traits, and actions: Dispositional prediction of behavior in personality and social psychology. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 20, pp. 1-63). San Diego, CA: Academic Press.
3. I Ajzen 1991 The theory of planned behavior Organizational Behavior and Human Decision Processes 50 179 211 10.1016/0749-5978(91)90020-T
4. RA Baade JO Sundberg 1996 Fourth down and gold to go? Assessing the link between athletic and alumni giving Social Science Quarterly 77 4 789 803 (Pubitemid 127013213)
5. B Bae 2006 The operational and legal problems of university fundraising Journal of Education Law 18 1 115 136
6. Barlett, J. (1980). Familiar quotations (15th ed.). London: Macmillan.
7. Bean, J. P., & Eaton, S. B. (2000). A psychological model of college student retention. In J. M. Braxton (Eds.), Reworking the student departure puzzle (pp. 48-61). Nashville: Vanderbilt University Press.
8. CR Belfield AP Beney 2000 What determines alumni generosity? Evidence fro the UK Education Economics 8 1 65 80 10.1080/096452900110300
9. Benham, G. (1948). Benham's book of quotations, proverbs and household words (Revised ed.). London: Harrap.
10. Bollag, B. (1995). Looking for new money: As government support lags, Europe's universities cultivate other sources. Chronicle of Higher Education, 41, A33, A35.
11. D Bromley 2002 Comparing corporate reputations: League tables, quotients, benchmarks, or case studies? Corporate Reputation Review 5 1 35 50 10.1057/palgrave.crr.1540163
12. Bromley, D. B. (1993). Reputation, image, and impression management. Chichester, UK: Wiley.
13. DB Bromley 2000 Psychological aspects of corporate identity, image, and reputation Corporate Reputation Review 3 240 252 10.1057/palgrave.crr.1540117
14. R Brooks 2005 Measuring university quality The Review of Higher Education 29 1 1 21 (Pubitemid 41421488)
15. Broom, G. M., Casey, S., & Ritchey, J. (2000). Concepts and theory of organization-public relationships. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 3-22). Mahwah, NJ: Lawrence Erlbaum Associates.
16. Brown, K. M. (1999, January 11). Theory of reasoned action/theory of planned behavior. Accessed 21 October 2005 from http://hsc.usf.edu/~kmbrown/TRA- TPB.htm .
17. SD Bruning JA Ledingham 1999 Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale Public Relations Review 25 157 170 10.1016/S0363-8111(99)80160-X
18. Byrne, B. M. (1994). Structural equation modeling with EQS and EQS/Windows: Basic concepts, applications, and programming. Thousand Oaks, CA: Sage.
19. Byrne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications, and programming. Mahwah, NJ: Lawrence Erlbaum Associates.
20. Caywood, C. (Ed.). (1997). The handbook of strategic public relations & integrated communications. Boston: McGraw Hill.
21. Clarkson, M. B. E. (1991). Defining, evaluating, and managing corporate social performance: The stakeholder management model. In L. E. Preston (Ed.), Research in corporate social performance and policy (Vol. 12, pp. 331-358). Greenwich, CT: JAI press.
22. CT Clotfelter 2003 Alumni giving to elite private colleges and universities Economics of Education Review 22 3 109 120 10.1016/S0272-7757(02) 00028-6 (Pubitemid 36225786)
23. Cohen, J. (1988). Statistical power analysis for the behavioral science (2nd ed.). New York: Academic Press.
24. Coombs, W. T. (2000). Crisis management: Advantages of a relational perspective. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 73-94). Mahwah, NJ: Lawrence Erlbaum Associates.
25. Eagley, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace College Publishers.
26. Ferguson, M. A. (1984). Building theory in public relations: Interorganizational relationships as a public relations paradigm. Paper presented to the Association for Education in Journalism and Mass Communication, Gainesville, FL.
27. Fishbein, M. (1967). Attitude and the prediction of behavior. In M. Fishbein (Ed.), Readings in attitude theory ad measurement (pp. 477-492). New York: Wiley.
28. Fishbein, M., & Ajzen, I. (1975). Beliefs, attitudes, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
29. Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.
30. CJ Fombrun NA Gardberg JM Sever 2000 The reputation quotient sm: A multi-stakeholder measure of corporate reputation The Journal of Brand Management 7 4 241 255
31. Fombrun, C.J., & Rindova, V. (2000). The road to transparency: Reputation management at Royal Dutch/Shell. In M., Schultz, M. J. Hatch and M. H. Larsen (Eds.), The expressive organization: Linking identity, reputation and the corporate brand (pp. 77-96). Oxford: Oxford University Press.
32. CJ Fombrun CBM Van Riel 1997 The reputational landscape Corporate Reputation Review 1 5 13
33. Fombrun, C. J., & van Riel, C. B. M. (2003). Fame & fortune: How successful companies build winning reputations. Upper Saddle River, NJ: Prentice Hall.
34. Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
35. C Goodenow 1993 The psychological sense of school membership among adolescents: Scale development and educational correlates Psychology in the Schools 30 79 90 10.1002/1520-6807(199301)30:1<79::AID-PITS2310300113>3.0. CO;2-X
36. Griffin, G. (2002). Reputation management. Oxford: Capstone Publishing.
37. PW Grimes GA Chressanthis 1994 The role of intercollegiate sports and NCAA sanctions in alumni contributions American Journal of Economics and Sociology 53 27 40 10.1111/j.1536-7150.1994.tb02669.x (Pubitemid 24761142)
38. Grunig, J. E. (1997). A situational theory of publics: Conceptual history, recent challenges and new research. In D. Moss, T. MacManus, & D. Vercic (Eds.), Public relations research: An international perspective (pp. 3-48). Boston: International Thomson Business Press.
39. JE Grunig LA Grunig 2000 Public relations in strategic management and strategic management of public relations: Theory and research from the IABC excellence project Journalism Studies 1 303 321
40. Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.
41. Grunig, J. E., & Hung, C. F. (2002, March). The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study. Paper presented at the PRSA Educator's Academy 5th Annual International, Interdisciplinary Public Relations Research Conference, Miami, Florida.
42. Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.
43. Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 117-158). Hillsdale, NJ: Lawrence Erlbaum Associates.
44. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum Associates.
45. WJ Hagborg 1998 An investigation of a brief measure of school membership Adolescnece 33 130 461 467 (Pubitemid 128453584)
46. T Hennig-Thurau MF Langer U Hansen 2001 Modeling and managing student loyalty: An approach based on the concept of relationship quality Journal of Service Research 3 4 331 344 10.1177/109467050134006
47. Hill & Knowlton. (n.d.). Shell: Reputation, relationships, results. Accessed 14 February 2005 from http://www.hillandknowlton.com/global/company/ case-studies .
48. LC Hon B Brunner 2001 Measuring public relationships among students and administrators at the University of Florida Journal of Communication Management 6 3 227 238 10.1108/13632540210807071
49. Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: The Institute for Public Relations, Commission on PR Measurement and Evaluation.
50. D Hrubes I Ajzen J Daigle 2001 Predicting hunting intentions and behavior: An application of the theory of planned behavior Leisure Sciences 23 165 178 10.1080/014904001316896855 (Pubitemid 32836382)
51. L Hu PM Bentler 1999 Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives Structural Equation Modeling: A Multidisciplinary Journal 6 1 1 55
52. Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict management strategies. Unpublished Doctoral Dissertation, University of Maryland, College Park.
53. Huang, Y. H. (1998). Public relations strategies and organization-public relationships. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Baltimore.
54. FR Hueston 1992 Predicting alumni giving: A donor analysis test Fund Raising Management 23 5 19 22
55. JG Hutton MB Goodman JB Alexander CM Genest 2001 Reputation management: The new face of corporate public relations? Public Relations Review 27 247 261 10.1016/S0363-8111(01)00085-6 (Pubitemid 33668615)
56. Ilchman, W. F., Katz, S. N., & Queen, II, E. L., (Eds.). (1998). Philanthropy in the world's traditions. Bloomington: Indiana University Press.
57. S Jo LC Hon BR Brunner 2004 Organization-public relationships: Measurement validation in a university setting Journal of Communication Management 9 1 14 27 10.1108/13632540510621434
58. MK Johnson R Crosnoe GH Elder Jr 2001 Students' attachment and academic engagement: The role of race and ethnicity Sociology of Education 74 4 318 340 10.2307/2673138 (Pubitemid 33358358)
59. Kelly, K. S. (1998). Effective fund-raising management. Mahwah, NJ: Lawrence Erlbaum Associates.
60. Kelley, H. H., & Thibaut, J. W. (1978). Interpersonal relations. New York: Wiley.
61. E-J Ki LC Hon 2007 Testing the linkages among the organization-public relationship and attitude and behavioral intentions Journal of Public Relations Research 19 1 1 23 10.1207/s1532754xjprr1901-1
62. Y Kim 2000 Measuring the bottom-line impact of corporate public relations Journalism & Mass Communication Quarterly 77 273 291
63. Y Kim 2001 Measuring the economic value of public relations Journal of Public Relations Research 13 3 26 10.1207/S1532754XJPRR1301-2
64. Y Kim J Kim 2005 An empirical study on the determinants of giving intention, giving satisfaction, and giving regularity of university donators Journal of Korean Marketing Association 20 4 57 89
65. Kline, R. B. (1998). Principles and practice of structural equation modeling. New York: The Guilford Press.
66. Knox, S., Maklan, S., & Thompson, K. E. (2000). Building the unique organization value proposition. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The expressive organization: Linking identity, reputation, and the corporate brand (pp. 115-1377). Oxford, England: Oxford University Press.
67. Korea Institute of Public Finance. (2007). A plan to stimulate donation culture. Seoul: Author.
68. Ledingham, J. A., & Bruning, S. D. (2000). A longitudinal study of organization-public relationship dimensions: Defining the role of communication in the practice of relationship management. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.
69. K Leppel 2005 College persistence and student attitudes toward financial success College Student Journal 39 2 223 241
70. WE Lindahl C Winship 1994 A logit model with interactions for predicting major gift donors Research in Higher Education 35 6 729 743 (Pubitemid 24831746)
71. F Mael AE Ashfold 1992 Alumni and their alma mater: A partial test of the reformulated model of organizational identification Journal of Organizational Behavior 13 2 103 123 10.1002/job.4030130202
72. KA Marr CH Mullin JJ Siegfried 2005 Undergraduate financial aid and subsequent alumni giving behavior The Quarterly Review of Economics and Finance 45 123 143 10.1016/j.qref.2003.08.005 (Pubitemid 40097081)
73. CA McNeely JM Nonnemaker RW Blum 2002 Promoting school connectedness: Evidence from the national longitudinal study of adolescent health Journal of School Health 72 4 138 146
74. C McNeely C Falci 2004 School connectedness and the transition into and out of health-risk behavior among adolescents: A comparison of social belonging and teacher support The Journal of School Health 74 7 284 292 (Pubitemid 39360491)
75. Millar, F. E., & Rogers, L. E. (1976). A relational approach to interpersonal communication. In G. R. Miller (Ed.), Explorations in interpersonal communication (pp. 87-104). Beverly Hills, CA: Sage.
76. Mixer, J. R. (1993). Principles of professional fundraising. San Francisco, CA: Jossey-bass.
77. J Monks 2003 Patterns of giving to one's alma mater among young graduates from selective institutions Economics of Education Review 22 3 121 130 10.1016/S0272-7757(02)00036-5 (Pubitemid 36225787)
78. RM Morgan SD Hunt 1994 The commitment-trust theory of relationship marketing Journal of Marketing 58 3 20 38 10.2307/1252308 (Pubitemid 24803999)
79. O'Hair, D., Friedrich, G. W., Wiemann, J. M., & Wiemann, M. O. (1995). Competent communication. New York: St. Martin's Press.
80. AA Okunade 1996 Graduate school alumni donations to academic funds: Micro-data evidence American Journal of Economics and Sociology 55 2 213 229 10.1111/j.1536-7150.1996.tb03201.x (Pubitemid 126669868)
81. KF Osterman 2000 Students' need for belonging in the school community Review of Educational Research 70 3 323 367 (Pubitemid 33282485)
82. Oxford University Press. (1979). The Oxford dictionary of quotations (3rd ed.). Oxford: Oxford University Press.
83. Panus, J. (1984). Megagifts: Who gives them, who gets them. Chicago: Pluribus Press.
84. P Parsons D Wethington 1996 Fund-raising appeals to alumni: Two experiments Journalism & Mass Communication Educator 51 1 44 50
85. J Peppard 2000 Customer relationship management (CRM) in financial services European Management Journal 18 312 327 10.1016/S0263-2373(00)00013-X
86. Planalp, S. (1987). Interplay between relational knowledge and events. In R. Burnett & P. McGhee (Eds.), Accounting for relationships: Explanation, representation and knowledge. New York: Info Methuen.
87. Price, V. (1992). Public opinion. Newbury Park, CA: Sage.
88. Prince, R. A., & File, K. M. (1994). The seven faces of philanthropy: A new approach to cultivating major donors. San Francisco, CA: Jossey-bass.
89. Reinchheld, F. (1996). The loyalty effect: The hidden force behind growth, profits and lasting value. Boston: Harvard Business School Press.
90. Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Gainesville, FL: The Institute for Public Relations.
91. TA Rhoads S Gerking 2000 Educational contributions, academic quality, and athletic success Contemporary Economic Policy 18 2 248 258 10.1093/cep/18.2.248
92. Rindova, V. P., & Kotha, S. (2002). Accumulating reputation through strategic action flows: Lessons from Amazon.com and its competitors in Internet retailing. Unpublished paper, University of Maryland, College Park.
93. Schultz, M., Hatch, M. J., & Larsen, M. H. (2000). Introduction: Why the expressive organization? In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The expressive organization: Linking identity, reputation, and the corporate brand (pp. 1-7). Oxford, England: Oxford University Press.
94. A Sergeant 1999 Charitable giving: Towards a model of donor behavior Journal of Marketing Management 15 215 238
95. L Stafford DJ Canary 1991 Maintenance strategies and romantic relationship type, gender, and relational characteristics Journal of Social and Personal Relationships 8 217 242 10.1177/0265407591082004
96. Stage, F. K., & Hossler, D. (2000). Where is the students. In J. M. Braxton (Eds.), Reworking the student departure puzzle (pp. 170-195). Nashville: Vanderbilt University Press.
97. Stevenson, B. (1949). Stevenson's book of proverbs, maxims and familiar phrases. London: Routledge & Kegan Paul.
98. Stevenson, B. (1974). Stevenson's book of quotations (10th ed.). London: Cassell.
99. RA Sundeen SA Raskoff 1995 Teenage volunteers and their values Nonprofit and Voluntary Sector Quarterly 24 337 357
100. RA Sundeen SA Raskoff MC Garcia 2007 Differences in perceived barriers to volunteering to formal organizations: Lack of time versus lack of interest Nonprofit Management & Leadership 17 3 279 300 10.1002/nml.150
101. V Tinto 1997 Classrooms as communities The Journal of Higher Education 68 6 599 623 10.2307/2959965
102. SS Tokumura 2001 Fundraising mores in diverse communities: The role of ethnicity and culture New Directions for Philanthropic Fundraising 34 Winter 3 30 10.1002/pf.3401
103. Vasquez, G. M., & Taylor, M. (2001). Research perspectives on "the public". In R. L. Heath (Ed.), Handbook of public relations (pp. 139-154). Thousand Oaks, CA: Sage.
104. Walker Information. (2003, March 11). Customer loyalty. Accessed 14 February 2005 from http://www.walkerinfo.com/products/customer .
105. Wehlage, G. (1989). Dropping out: Can schools be expected to prevent it. In L. Weis, E. Farrar, & H. Petrie (Eds.), Dropouts from school (pp. 1-19). Albany, NY: State University of New York Press.
106. Wehlage, G. G., Rutter, R. A., Smith, G. A., Lesk, N., & Fernandez, R. R. (1989). Reducing the risk: Schools as communities of support. Philadelphia: Falmer Press.
107. D Wood 1991 Corporate social performance revisited Academy of Management Review 16 691 718
108. PV Wunnava MA Lauze 2001 Alumni giving at a small liberal arts college: Evidence from consistent and occasional donors Economics of Education Review 20 6 533 543 10.1016/S0272-7757(00)00023-6
109. S-U Yang 2007 An integrated model for organization-public relational outcomes, organizational reputation, and their Antecedents Journal of Public Relations Research 19 2 91 121
110. Yang, S.-U. (2007b). Reputation management for organizations: Effects of organization-public relationships. Saarbrücken, Germany: VDM Publishing House.
111. S-U Yang JE Grunig 2005 The effects of organization-public relationships outcomes on cognitive representations of organizations and overall Evaluations of organizational performance Journal of Communication Management 9 4 305 326 10.1108/13632540510621623