Differentiating high involved product by trivial attributes for product line extension strategy

European Journal of Marketing

Volumn 44, Issue 11, 2010, Pages 1557-1575

  Sun, Pi Chuan ^a  

^a TATUNG UNIVERSITY   (Taiwan)

Author keywords

Marketing strategy; Product differentiation; Product range; Product variants

Indexed keywords

EID: 78149393788     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011079792     Document Type: Article

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