Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 540-548

  Gupta, Manak C ^a   Di Benedetto, C Anthony ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

Entry timing; New products; Optimal advertising; Optimal pricing

Indexed keywords

EID: 34247103636     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.02.004     Document Type: Article

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