New product introductions and failures under uncertainty

International Journal of Research in Marketing

Volumn 23, Issue 2, 2006, Pages 199-213

  Tyagi, Rajeev K ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Cost correlation; New product failures; New product introductions; Uncertainty

Indexed keywords

EID: 33744539055     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2005.12.001     Document Type: Article

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