Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

Journal of Business Research

Volumn 55, Issue 8, 2002, Pages 679-686

  Roberts, John H ^a   Morrison, Pamela D ^b  

^a Australian Graduate School of Management   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Market structure; New product

Indexed keywords

EID: 0036281350     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00209-5     Document Type: Article

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