Customer value impact of sales contests

Journal of the Academy of Marketing Science

Volumn 38, Issue 6, 2010, Pages 775-786

  Garrett, Jason ^a   Gopalakrishna, Srinath ^b  

^a BRADLEY UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Buyer behavior; Customer loyalty; Customer value; Incentives; Marketing programs; Sales contests; Sales management

Indexed keywords

EID: 77958455803     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0187-4     Document Type: Article

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