The time-harried shopper: Exploring the differences between maximizers and satisficers

Marketing Letters

Volumn 20, Issue 2, 2009, Pages 155-167

  Chowdhury, Tilottama G ^a   Ratneshwar, S ^b   Mohanty, Praggyan ^b  

^a QUINNIPIAC UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Assortment size; Browsing behavior; Consumer decision making; Maximizing trait; Time pressure

Indexed keywords

EID: 62249117018     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9063-0     Document Type: Article

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