Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy

Journal of Consumer Research

Volumn 33, Issue 3, 2006, Pages 393-402

  Lerouge, Davy ^a   Warlop, Luk ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845755469     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/508523     Document Type: Article

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