Using stylistic properties of ad pictures to communicate with consumers

Journal of Consumer Research

Volumn 32, Issue 1, 2005, Pages 29-40

  Peracchio, Laura A ^a   Meyers Levy, Joan ^b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22144470836     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/429599     Document Type: Article

References (30)

1. Arnheim, Rudolf (1988), The Power of the Center, Berkeley: University of California Press.
2. Cacioppo, John T., Richard E. Petty, and C. Kao (1984), "The Efficient Assessment of Need for Cognition," Journal of Personality Assessment, 48 (June), 306-7.
3. Dondis, Donis A. (1973), A Primer of Visual Literacy, Cambridge: MIT Press.
4. Edell, Julie A. and Richard Staelin (1983), "The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, 10 (June), 45-61.
5. Gombrich, Ernest H. (1973), "Illusion and Art," in Illusion in Nature and Art, ed. Richard L. Gregory and Ernest H. Gombrich, London: Gerald Duckworth.
6. Goosens, Cees (2003), "Visual Persuasion: Mental Imagery Processing and Emotional Experiences," in Persuasive Imagery, ed. Linda M. Scott and Rajeev Batra, Mahwah, NJ: Erlbaum, 129-38.
7. Hatcher, Evelyn Payne (1974), Visual Metaphors: A Methodological Study in Visual Communication, Albuquerque: University of New Mexico Press.
8. Johar, Gita Venkataramani (1995), "Consumer Involvement and Deception from Implied Advertising Claims," Journal of Marketing Research, 32 (August), 267-79.
9. Josephs, Robert A., R. Brian Giesler, and David H. Silvera (1994), "Judgment of Quantity," Journal of Experimental Psychology: General, 123 (March), 21-32.
10. Kover, Arthur J. (1995), "Copywriters' Implicit Theories of Communication: An Exploration," Journal of Consumer Research, 21 (March), 596-611.
11. Kraft, Robert N. (1987), "The Influence of Camera Angle on Comprehension and Retention of Pictorial Events," Memory and Cognition, 15 (July), 291-307.
12. Kreitler, Hans, and Shulamith Kreitler (1972), Psychology of the Arts, Durham, NC: Duke University Press.
13. Kress, Gunther and Theo van Leeuwen (1996), Reading Images, London: Routledge.
14. Massironi, Manfredo (2002), The Psychology of Graphic Images: Seeing, Drawing, Communicating, Mahwah, NJ: Erlbaum.
15. McQuarrie, Edward F. and David Glen Mick (2003), "Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising," Journal of Consumer Research, 29 (March), 579-87.
16. Messaris, Paul (1997), Visual Persuasion: The Role of Images in Advertising, Thousand Oaks, CA: Sage.
17. Meyers-Levy, Joan and Peracchio, Laura A. (1992), "Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations," Journal of Marketing Research, 29 (November), 454-61.
18. Meyrowitz, Joshua (1998), "Multiple Media Literacies," Journal of Communication, 48 (Winter), 96-108.
19. Mitchell, Andrew A. and Jerry O. Olsen (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research, 18 (August), 318-32.
20. Nelson, Roy Paul (1973), The Design of Advertising, Dubuque, IA: Brown.
21. Nordhielm, Christie (2002), "The Influence of Level of Processing on Advertising Repetition Effects," Journal of Consumer Research, 29 (December), 371-82.
22. Peracchio, Laura and Joan Meyers-Levy (1994), "How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations," Journal of Consumer Research, 21 (June), 190-204.
23. _ (1997), "Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective," Journal of Consumer Research, 24 (September), 178-91.
24. Petty, Richard E., John T. Cacioppo, and David Schumann (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10 (September), 135-46.
25. Pham, Michel Tuan, Joel B. Cohen, John W. Pracejus, and G. David Hughes (2001), "Affect Monitoring and the Primacy of Feelings in Judgment," Journal of Consumer Research, 28 (September), 167-88.
26. Raymond, Jane E. (2003), "When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images," in Persuasive Imagery, ed. Linda M. Scott and Rajeev Batra, Mahwah, NJ: Erlbaum, 57-74.
27. Scott, Linda M. (1994), "Images in Advertising: The Need for a Theory of Visual Rhetoric," Journal of Consumer Research, 21 (September), 252-73.
28. Scott, Linda M. and Rajeev Batra (2003), Persuasive Imagery, Mahwah, NJ: Erlbaum.
29. Stapel, Diederik A., Willem Koomen, and Kirsten I. Ruys (2002), "The Effects of Diffuse and Distinct Affect," Journal of Personality and Social Psychology, 83 (July), 60-74.
30. Walford, John (2002), Great Themes in Art, Saddle River, NJ: Prentice Hall.