An investigation of the antecedents to cooperative marketing strategy implementation

Journal of Strategic Marketing

Volumn 12, Issue 2, 2004, Pages 71-95

  Dickinson, Sonia ^a   Ramaseshan, B ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Co marketing; Environmental antecedents; Ideal contexts; Pattern analysis; Strategic contingency theory

Indexed keywords

EID: 85013584288     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000215159     Document Type: Article

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