Measuring reference price perceptions for new product categories: Which measure is best?

Journal of Product and Brand Management

Volumn 16, Issue 2, 2007, Pages 132-141

  Lowe, Ben ^a   Alpert, Frank Alpert ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

New products; Perception; Prices

Indexed keywords

EID: 34247328565     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710740007     Document Type: Article

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