When does comparative advertising influence brand attitude? The role of delay and market position

Psychology and Marketing

Volumn 15, Issue 5, 1998, Pages 461-475

  Chattopadhyay, Amitava ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

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EID: 0032220902     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199808)15:5<461::AID-MAR4>3.0.CO;2-5     Document Type: Article

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