Informational influence of online customer feedback: An empirical study

Journal of Database Marketing and Customer Strategy Management

Volumn 17, Issue 2, 2010, Pages 120-131

  Liu, Raymond R ^a   Zhang, Wei ^a  

^a UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

Author keywords

informational infl uence; Online customer feedback; perceived usefulness

Indexed keywords

EID: 77956275073     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.11     Document Type: Article

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