A latent analysis of images and words in wine choice

Australasian Marketing Journal

Volumn 18, Issue 3, 2010, Pages 138-144

  Jarvis, Wade ^a   Mueller, Simone ^b   Chiong, Kathleen ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Discrete choice analysis; Emerging consumers; Extrinsic cues; Metaphors; Wine labelling

Indexed keywords

EID: 77955923426     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.05.001     Document Type: Article

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