We care a lot: Formative research for a social marketing campaign to promote school-based recycling

Resources, Conservation and Recycling

Volumn 54, Issue 11, 2010, Pages 1017-1026

  Prestin, Abby ^a   Pearce, Katy E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Adolescent; Attitude; Behavior; Knowledge; Recycling

Indexed keywords

ADOLESCENT; ENVIRONMENTAL SERVICES; FOCUS GROUPS; HIGH SCHOOL; HIGH SCHOOL STUDENTS; MARKETING CAMPAIGN; RECYCLING BEHAVIORS; SOCIAL ACCEPTANCE; STEP FLOW;

MARKETING; RESEARCH;

RECYCLING;

EDUCATION; HIGHER EDUCATION; KNOWLEDGE; METHODOLOGY; RECYCLING; RESEARCH WORK; SOCIAL BEHAVIOR; STUDENT; YOUNG POPULATION;

ADOLESCENCE; ADOLESCENT; ADULT; ADULTHOOD; ARTICLE; CHILD; FEMALE; HIGH SCHOOL STUDENT; HUMAN; INFORMATION PROCESSING; KNOWLEDGE; MALE; RECYCLING; RESEARCH; SCHOOL; SCHOOL CHILD; SOCIAL MARKETING; STUDENT ATTITUDE;

EID: 77955304135     PISSN: 09213449     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.resconrec.2010.02.009     Document Type: Article

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