Effective implementation of a marketing communications strategy for kerbside recycling: A case study from Rushcliffe, UK

Resources, Conservation and Recycling

Volumn 42, Issue 1, 2004, Pages 1-26

  Mee, Nicky ^a   Clewes, Debbie ^b   Phillips, Paul S ^b   Read, Adam D ^c  

^a Rushcliffe Borough Council   (United Kingdom)

^b UNIVERSITY OF NORTHAMPTON   (United Kingdom)

^c Environmental Resources Management Group Inc   (United Kingdom)

Author keywords

Marketing strategy; Monitoring; Public communication; Recycling; Value for money

Indexed keywords

BIODEGRADATION; COMMUNICATION SYSTEMS; LAND FILL; LAWS AND LEGISLATION; MARKETING; RECYCLING; WASTE MANAGEMENT; WASTE UTILIZATION;

BIODEGRADABLE MUNICIPAL WASTES (BMW); ENGLAND; MARKETING COMMUNICATIONS; MUNCIPAL SOLID WASTES (MSW);

WASTES;

COMMUNICATION; IMPLEMENTATION PROCESS; MARKETING; RECYCLING; WASTE MANAGEMENT;

COST CONTROL; COST EFFECTIVENESS ANALYSIS; DOMESTIC WASTE; HEALTH SURVEY; HUMAN; INTERNET; INTERPERSONAL COMMUNICATION; INTERVIEW; MARKETING; PUBLICATION; RECYCLING; REVIEW; SATISFACTION; UNITED KINGDOM; WASTE DISPOSAL; WASTE MANAGEMENT;

ENGLAND; EURASIA; EUROPE; NOTTINGHAMSHIRE; RUSHCLIFFE; UNITED KINGDOM; WESTERN EUROPE;

EID: 2542462161     PISSN: 09213449     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.resconrec.2003.12.003     Document Type: Article

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