Fostering sustainable behavior through community-based social marketing

American Psychologist

Volumn 55, Issue 5, 2000, Pages 531-537

  McKenzie Mohr, Doug ^a  

^a ST THOMAS UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; ENVIRONMENTAL PROTECTION; FINANCIAL MANAGEMENT; FORECASTING; HUMAN; POLLUTION; SOCIAL BEHAVIOR;

CONSERVATION OF NATURAL RESOURCES; CONSUMER PARTICIPATION; ENVIRONMENTAL POLLUTION; FORECASTING; HUMANS; MARKETING OF HEALTH SERVICES; SOCIAL BEHAVIOR;

EID: 0034185171     PISSN: 0003066X     EISSN: None     Source Type: Journal    
DOI: 10.1037/0003-066X.55.5.531     Document Type: Article

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