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Volumn 27, Issue 1, 2010, Pages 69-96

The power of patterns and pattern recognition when developing information-based strategy

Author keywords

hyperdifferentiation; newly vulnerable markets; outsourcing risks; platform envelopment strategies; resonance marketing; resource based competitive advantage; strategic information systems; transaction costs of outsourcing

Indexed keywords

COMMERCE; COMPETITION; COSTS; MARKETING; OUTSOURCING;

EID: 77955015955     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222270104     Document Type: Conference Paper
Times cited : (8)

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